Email Marketing for B2B Lead Generation

By Beth
May 05, 2021

Lead generation from B2B emails does sound a bit unique. Surely, email marketing is more about nurturing your existing leads than helping generate new ones. But getting access to someone’s email ID does by no means classify them as a lead. A potential customer who gives you their email ID is a contact that has to be turned into a lead through tailored marketing communication fit for their needs.

B2B email marketing is the right way for businesses to do this. It helps ensure large-scale communication with contacts and also allows tailored and bespoke email content aimed at turning basic contacts into customers. 521webdesign sits right at the center of this transition as it helps in the development of B2B emails which not only help seal leads, but also work on them to market your full suite of services.

With recent compliance measures in data management and regulation, organizations have to make sure that their data collection and storage policies are well in line with the regulations overseeing all such moves. The risks of non-compliance can be debilitating for your brand and can push you back a few years.

What Do Marketers Say?

Ask any marketer about the potency of B2B emails for lead generation and they’ll give you an animated, gung-ho response in favor of email marketing. Data surrounding the efficiency of email marketing for B2B lead generation speaks volumes in favor of the process.

A recent study conducted by Marketing Sherpa found that email marketing is the primary lead generation tool for over 81 percent of all B2B firms surveyed. Emails can prove to be a strong lead generation- and sales channel when used in the perfect manner.

However, a number of organizations and marketers go for the wrong strategy with their email marketing campaigns. A great email marketing campaign shouldn’t be intrusive or spammy, and should instead, adhere to common sense and give customers what they desire.

What Doesn’t Work

Email marketing critics don’t criticize the idea behind these campaigns, but instead, talk about the inefficiencies of implementation. Some common mistakes businesses make during their email marketing campaigns include:

Spammy Cold Outreach

Cold emails are sent to people who brands don’t know well or don’t know at all. These emails can be a good way of adding new leads into your funnel but fail to do so because of just how spammy they sound.

What exactly does a spam email look like? Well, a spam email will sound like the same email was forwarded to over a hundred individuals. The email is not customized for separate users and does not create value.

Templated Emails

Email marketers know better than to send blatantly obvious spam emails, which is why they go for templates with minor personalization in canned messages. These template emails can easily be sniffed out by customers due to the high frequency at which they receive these during a typical day. Templated emails damage your reputation as customers put in time and effort into reading the content and are disappointed as a result.

Poorly Written and Grammatically Incorrect Language

Poorly written content inside an email can seriously scare customers away. Incorrect language and grammatical errors are a sign of the senders’ inefficiency and don’t sit well with readers. Imagine the perception customers would have of your brand if it were to have multiple glaring errors screaming in the customer’s face.

How 521WebDesign Makes a Difference

521WebDesign knows that many businesses and marketers do not have the resources, the time, expertise or personnel required to create and initiate a stellar B2B email marketing campaign. With our B2B Email marketing lead generation services, we allow you to benefit from a team of professionals that have deployed millions of emails to date and know how to take your campaign from zilch to a hundred in no time.

Our marketing coaches work with your team to understand every facet of your customer service cycle and add email marketing to the mix. We get to know your company, patterns and objectives and use this information to deliver on what you expect from us.

We offer a full suite of solutions focused on the following services:

  • Email creative and custom email templates
  • Generating leads through email
  • Email marketing strategy and consulting
  • Mailing setup and deployment
  • Email marketing automation strategies, which help automate results, such as nurture programs or transactional emails
  • Email marketing audits
  • Email service provider vendor selection. We help you choose from Mail Chimp, AWeber, Constant Contact, Get Response and Blue Hornet among many other prominent email marketing service providers.

Personalized Output

We recognize that personalization is the holy grail of email marketing today. With personalized emails, your messages go through, and you enjoy a better response from your target market. We recognize the impact personalization has on sales opportunities and deliver personalized output with a solid data hygiene game. We don’t solely rely on personalization and go beyond simple templates to experiment with different verbiage and content for different B2B clients.

The email marketing for B2B lead generation services by 521webdesign helps you become a prominent player in the industry and rope in customers from all corners. Get in touch with us today for more details and info.

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