Pay Per Click Techniques to Help Your eCommerce Brand

By Beth
Pay per click ads for website
May 27, 2021

All entrepreneurs with an eCommerce store have faced problems in how to kick start their PPC campaigns. eCommerce marketing, if not done right, can lead to a lot of complications and wasted sales opportunities. Since your brand relies on customer satisfaction and attraction, it is necessary that you attract them to your website through the right means and strategies.

The increasing competition around us makes it essential for businesses to use the latest approaches and hone their eCommerce tactics in the best manner possible. In this article we are going to discuss a few exciting PPC strategies for an eCommerce website. If executed well, these can boost your sales.

Run Google Shopping Ads

It is common for people to go to Google and search for queries related to products. The first 2 to 3 links that show up are ads, but users, more often than not, click on them in search of the products they desire. So, if you want to end up in that shopping tab, it is necessary that you invest in Google shopping ads as well and run them on your website.

You should also optimize your product ads based on the results you get. eCommerce tracking setups allow you to see the revenue generated from each product on your website. Based on the actual revenue generated by each advertisement, you can determine which ads are working and which aren’t. Turn off ads that you think are not doing well, because the product they’re marketing isn’t selling well.

Allow for Touch screens

With the advancements in technology today, even laptops are manufactured with touch screens on them, instead of the conventional displays. This now makes it essential for websites to be designed for all kinds of users including those accessing the screen with their hands.

For instance, if your eCommerce website has a drop-down menu, you should consider styling it in a way that is easier for people to click with their fingertips. Also, make sure that all tiny elements like buttons and CTAs are categorized for touch users, and not just mouse users.

Optimize Product Pages

The next step in the process is to optimize all your product pages, as that helps with SEO. Start by writing a good title that contains all possible keywords related to your brand. The keywords should be mentioned in the title tag so that people searching online are able to get the information they require easily.

Start by searching all keywords that relate to your brand and implement them across the title and description of your product pages.

Run PPC Ads on Facebook and Instagram

A number of people are actively present on social media at all times. This gives brands an opportunity to place their product ads in front of the right audience for their market. With the amount of customization that Facebook and other social media platforms offer, you can get your ad right in front of a person that you think is perfect for your product.

When on social media, you can use options like events targeting, custom audiences, lookalike audiences and other tools of the sort. There are multiple resources available online to take you through this process.

Have a Fluid Grid

Not too long ago, websites were laid out on the basis of pixels. But designers have shifted their focus from pixels to fluid grids now. A grid proportionally sizes the design elements on your website rather than making them all appear similar. This makes it easier for organizations to size elements for different screens without altering much about their design space. The elements respond to the size of the screen, rather than the size they are set to be in pixels.

The height, width and columns of a responsive grid are scaled. There are no fixed proportions; hence the website can adjust to the screen being used to access the website.

Greet Customer

The best way to start your campaign is through a handwritten note that greets your customers to the page. The note should best come with a coupon inside that can be used by customers for discounts on future purchases. The note can also carry a referral card in it, which can be given to a friend. This will act as a good welcome experience and would immediately create a sense of understanding and feeling between your website and the customer.

If you sell your products through other websites like Amazon or eBay, you should have the coupons placed inside the packaging. The key objective here is to create an experience and rope customers in through appropriate means and by connecting with them.

Schema Markup on Product Pages

When someone searches for a product you sell on Google, the search result page shows the image of your product, along with some information mentioned by you on your product page on the very first page. These are called product rich cards, which act as the first point of action for your eCommerce strategy. Product rich cards give you an advantage over your audience, as you are visible to all customers searching for related items on Google. The results will pull customers over to you and will develop your audience.

You can use a schema markup testing tool by typing “schema markup tool” on Google to find the right website. After you enter the URL of your product page on the website, you will find out if you have the proper schema markup strategy or not. The platform will also tell you any tips you can follow to improve, along with warnings you should take care of.

The Pay per Click services by 521webdesign help you become a prominent eCommerce player in your industry and rope in new customers from all corners. Get in touch with us today for more details and info.

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