Search Engine Marketing

 

Create.

Manage.

Monitor.

Experienced Results

PPC Medium Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account and inclusive of management of up to 2 platforms. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of

Setting media objectives in light of marketing and advertising objectives

Developing a media strategy for implementing media objectives

Designing media tactics for realizing media strategy.

Proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners.

Included

The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site. Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation.

Platform

We utilize the correct platform to achieve the goals of your clients. Depending on your client’s needs, we select up to two of the following platforms: Search Campaigns, Google Display Network, Facebook, Gmail, and create tailor-made Remarketing campaigns.

– Search Marketing Platform: Yes
– Google Display Network: Yes
– Remarketing: Yes
– Text Ads: Yes
– Banner Ads Creation (1 set x 6 sizes)

Ad Extensions

By analyzing your client’s business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
– App Extensions
– Call Extensions
– Location Extensions
– Review Extensions
– Sitelink Extensions
– Callout Extensions

Search Campaign Setup

Extensive research at the start of the campaign allows us to understand your client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

– Keyword Research: 6 hours
– Daily Budget Set-up
– Ad Scheduling
– Campaign Structuring
– Ad Copy Creation
– Ad Extensions
– Set-up Report

Search Campaign Management

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

– Bid Optimization: Twice a week
– Auditing
– Bidding
– Ad Copy Test
– Ad Extension Management
– Keyword Management
– Negative Keywords
– Report Analysis
– Report Generation: Monthly

Google Display Network and Remarketing

For branding and Remarketing campaigns, we recommend Google Display Network. Banner Ads not included.

– Remarketing List
– Banner Ads Setup
– Audience Creation
– Text / Image / Responsive Ad Format

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