Two decades back, setting up a website was much more straightforward. You could create a website, put it out there for the world, and that would be that. After all, back then, websites were little more than a digital substitute for printed brochures.
Fast forward to 2020, and websites serve a multitude of purposes, ranging from informing the audience to establishing a brand image and generating leads. A website is proof of your online presence, which, one can argue, is even more important than having a physical presence.
However, since they are more complex, modern websites are harder to design and maintain, and this is where WordPress – and WordPress management services – come into play. The most popular content management system, WordPress, is used by over 33% of all websites, including big names like BBC America, Bloomberg, The New York Times, and The Walt Disney Company.
In this article, we will discuss the benefits of using WordPress and having a WordPress Management Plan for your website.
1) Constant Website Backup
Arguably, this is the most critical service that comes with WordPress management in Cincinnati. As sophisticated as technology is, something can (and will) always go wrong. For instance, your website might break down irreparably, start malfunctioning, or just disappear without a trace.
Consistently backing your website up allows you to simply restore it from the most recent backup, should you run into any trouble.
2) Mitigation of Security Threats
WordPress, being an extensive and far-reaching platform, is vulnerable to viruses, bots, hackers, and other cybercriminal acts. In fact, according to ZDNet, out of all content management systems hacked in 2018, WordPress accounted for approximately 90 percent.
The idea here is not to instill fear but to assure you that these cyberthreats can be neutralized simply by regularly updating your website – another key function of Indianapolis WordPress management services. Through consistent new updates and maintenance of the core code and plugins and implementing the most recent security patches, the service ensures the safety of your website and helps sustain its optimal performance.
3) Excellent User Experience
Maintaining and updating your website not only helps curb security concerns but also encourages a positive experience for your users and visitors. Thanks to ultra-quick internet services, users today have an incredibly low patience threshold, not equipped to deal with broken links, excessive loading times, and warning and error messages – not to mention the fact that a poorly-maintained site appears unreliable, further discouraging customers from using it.
By making sure that your core WordPress version and any plugins are up-to-date, WordPress management services get rid of any potential compatibility issues that often occur with WordPress updates. Additionally, they also conduct quality assurance assessments with every update to ensure that everything is functioning smoothly and there are no problems that might impede user experience in any way.
4) Database Optimization
WordPress stores your website’s entire content, including material related to your pages, blog posts, and even your website’s name, in a database.
This means that it is very easy for your database to become filled with junk, taking up unnecessary space and affecting your website’s speed. Examples of junk content include unused tags or categories, spam comments, deleted posts, or revisions.
WordPress management services take charge of the situation and eliminate all database junk well before it can begin to hamper the website’s optimal functioning.
5) Comment Deletion and Moderation
If you want to allow commenting on your posts, a WordPress maintenance service makes sure that you do not have any outstanding comments. Similarly, if you are moderating your comments, you would want to make sure that the pipeline is clear.
Additionally, such services can also help you keep your trash clear of deleted messages, as well as implement proactive systems to keep spam comments in check and not let them get out of hand.
6) Website Content Maintenance
In this dynamic environment, you want to make sure that your website delivers the most relevant and enticing content, which involves proactive maintenance.
With a WordPress maintenance plan, you can be assured that content that is no longer relevant to your website or suited to it – and will not be missed by visitors should it be deleted – is routinely filtered out.
Conversely, you might want to update the subject matter or other material for some of your content. Once again, a WordPress management service has you covered.
7) Search Engine Maintenance
Yes, you can always pay to boost your ads on social media and gain numerous visitors, but it is only a short-term way of attracting traffic. In the longer run, you would want to draw people to your website through organic means, and SEO (Search Engine Optimization) helps you attain that.
WordPress management in Cincinnati will not only come up with the best keywords for your website content but also use sophisticated WordPress plugins to employ other intricate strategies designed to increase and sustain traffic and leads.
In conclusion, building your website yourself is a daunting task in itself, but it is the constant maintenance that often proves too much. However, with our WordPress management experts, you can stay ahead of the curve in maintaining your website’s performance and health. If you want to discuss a WordPress maintenance plan for your website and how your particular business can benefit from it, please feel free to contact us.